When it comes to our customers, nothing is too much trouble. It’s this philosophy that drives our experts to create specialist package trips that are extra special because no two customers are the same. It is also what drives our company across all its brands, be it our content websites or our travel and lifestyle business we strive to achieve the best in what we do.

We love what we do.

We love specialist travel and adventures. Every brand that we develop and invest in is carefully crafted by one of our enthusiasts, who is passionate about their dedicated lifestyle and adventures. This translates into our business throughout everything we do.

We will take you off the beaten track.

It is not just about hotels and destinations. It is about seeking out beautiful, magical spots to enlighten your life and experiences. Waking up in a beach area miles from anywhere. It is about exploring the world we live in.

We know all about hospitality.

PURE ONE has been creating travel and lifestyle experiences since the mid-1980s. We also work with some of the best regional and local hospitality business partners in the business – so we are confident that the level of service you receive will be second to none. Our standards are high, but we always aim higher.

We go the extra mile.

Nothing is too much trouble…

We believe in value.

We may NOT be the cheapest, but when it comes to value for money, we’re very hard to beat.

We’re responsible.

We care about the environment and give back to the countries and communities where we operate in, to help preserve our planet. We only have one earth and we fully respect it and love our world.

Baker Travel Philosophy
PURE ONE Philosophy