PURE ONE Secures easyJet Holidays and Expedia Agreements to Expand Travel Agency Offering

PURE ONE has announced a significant step forward in the development of its travel agency side of the business after successfully securing agreements with two of the world’s most recognised travel companies, easyJet holidays and Expedia.

The new agreements mean PURE ONE can now offer and sell travel products from both companies, dramatically expanding the range of holidays and travel services available to customers through its growing agency operation.

The move forms part of PURE ONE’s wider strategy to build a modern travel ecosystem that combines specialist tour operating with a strong agency capability. By integrating trusted global travel brands alongside its own developing portfolio of curated travel experiences, the company is positioning itself to offer both flexibility and choice to travellers.

Under the agreements, PURE ONE will now be able to sell easyJet holidays’ extensive range of package holidays as well as Expedia’s global travel inventory. Together, these platforms provide access to thousands of hotels, flights, and holiday packages across Europe and worldwide.

Founder and CEO Wesley Baker said the development represents an important milestone as the company continues to expand its travel distribution capabilities.

“PURE ONE has always been about creating meaningful travel experiences and building a modern travel group around that vision,” Baker said. “At the same time, travellers want flexibility, variety, and the reassurance of recognised travel brands. By securing agreements with easyJet holidays and Expedia we can now offer our customers a far wider range of options while continuing to develop our own specialist travel programmes.”

The partnership with easyJet holidays is particularly important within the UK market. The company has grown rapidly in recent years and now offers flight-inclusive package holidays to many of Europe’s most popular destinations, departing from multiple UK airports. Through the agreement, PURE ONE will be able to offer these packages directly to customers seeking convenient and well-priced holidays.

Meanwhile, the addition of Expedia’s vast travel platform provides access to one of the largest inventories of accommodation and travel services in the world. This allows PURE ONE to offer flexible travel arrangements including hotels, flights, and customised itineraries across thousands of destinations.

For customers, the result is a significantly expanded choice of travel options. Travellers approaching PURE ONE will now be able to select from a wide range of holiday styles, from traditional package holidays to tailor-made itineraries and specialist journeys developed within the PURE ONE network itself.

The agency capability will also complement the company’s growing portfolio of travel brands and travel experiences. While PURE ONE continues to build its own tour operator programmes, including small-group journeys and niche travel experiences, the agency arm enables the business to meet a wider variety of travel needs.

Industry trends suggest that hybrid travel companies, those combining tour operation with agency distribution, are becoming increasingly important in the modern travel landscape. By offering both its own products and those of established travel providers, PURE ONE can match travellers with the most suitable holiday options for their preferences and budget.

The company is still finalising the exact branding for the agency platform, which may operate under a dedicated name within the PURE ONE family of brands in the future. Regardless of the final structure, the new agreements provide the operational foundation needed to build a strong travel retail capability.