PURE ONE to Attend World Travel Market London 2026

PURE ONE Group will be attending World Travel Market London this November, bringing the team into the heart of one of the most important gatherings in the global travel industry.

From 3 to 5 November 2026, World Travel Market London returns to Excel London, bringing together travel professionals, destinations, tourism organisations, suppliers, buyers and innovators from across the world. With more than 180 countries represented, over 4,000 global exhibitors and tens of thousands of attendees expected, WTM remains one of the most influential events on the international travel calendar.

For PURE ONE, attending WTM London is about far more than simply being present at a major industry exhibition. It is an opportunity to strengthen existing relationships, build new partnerships and explore the destinations, products and ideas that will shape our future growth.

Building the Next Chapter of PURE ONE

PURE ONE has evolved significantly over the past few years.

Today, the Group brings together specialist tour operations, business retreats and MICE, hosted travel experiences, media, podcasts, cultural travel and surf travel through a growing family of distinctive brands.

That diversification means the conversations we have at WTM increasingly extend across multiple areas of the travel industry.

From tourism boards, hotels and destination management companies to specialist operators, technology providers and experience partners, WTM provides an opportunity to meet many of the organisations that can play a part in PURE ONE's continued development.

The event also comes at an important time for the Group as we continue expanding our programmes for 2027, 2028 and beyond.

Travel Is Still a People Business

Technology is transforming travel at extraordinary speed, and PURE ONE continues to embrace innovation across its operations. But one principle remains central to how we build the company.

Travel is a people business.

The strongest partnerships are built through conversation, trust and understanding. Meeting someone face-to-face can create opportunities that months of emails and online meetings sometimes cannot.

That is one of the great strengths of World Travel Market.

For three days, a significant part of the global travel industry comes together in one place, providing an extraordinary environment for exchanging ideas, discovering opportunities and developing relationships.

WTM itself describes the event as a place where the global travel community comes together for connection, collaboration and change, something that closely reflects the way PURE ONE approaches its own partnerships.

Looking for Something Different

As PURE ONE grows, we remain focused on finding products and experiences that have personality.

We are not interested in simply recreating what already exists.

Whether we are developing a specialist journey, an executive retreat, a hosted experience, a surf adventure or a completely new travel concept, we want each programme to have a reason for existing.

WTM gives our team the opportunity to discover emerging destinations, new properties, innovative suppliers and experiences that could become part of future PURE ONE programmes.

It also allows us to continue building relationships with tourism organisations and partners around the world as we expand our international footprint.

See You at WTM London

PURE ONE Group will be attending World Travel Market London from 3 to 5 November 2026 at Excel London.

We are looking forward to three busy days of meetings, conversations, new ideas and, importantly, catching up with friends and partners from across the travel industry.

If you are attending WTM London and would like to discuss working with PURE ONE, developing new travel products, business retreats, partnerships, media opportunities or future collaborations, we would be delighted to connect.

The travel industry has always been built on relationships.

In November, London once again becomes one of the best places in the world to build them.