Wesley Baker
Founder & CEO
Founder and CEO of PURE ONE Group, bestselling author and entrepreneur with more than four decades building and scaling companies.
Who Are We
A family of storytellers, operators & explorers.
At the heart of PURE ONE, you'll find a captivating ecosystem that nurtures an array of distinctive brands, each with its own magic.
PURE ONE Group brings together specialist brands across business retreats, events, travel and media.
We create executive retreats and specialist events for organisations, tailor-made and hosted journeys for travellers, exclusive trips for membership communities, and surf adventures through Ocean Fever. Alongside these experiences, our publishing and podcasts share stories, ideas and destination inspiration.
Founded by entrepreneur and bestselling author Wesley Baker, the Group draws on more than four decades of his experience across travel and business. Our approach combines commercial understanding, personal service and close attention to the details that make an experience worthwhile.
PURE ONE Group
Leadership & Strategic Advisors
PURE ONE Group is led by an experienced executive team and supported by strategic advisors with deep commercial, investment and growth expertise.
Executive Leadership
Dan Pratt
Co-founder & Chief Operating Officer
Chief Operating Officer of PURE ONE Group, leading operational and commercial development across the Group's portfolio of brands.
Strategic Advisors
Ollie Austen
Commercial Growth Advisor
Commercial leader and entrepreneur advising PURE ONE Group on business growth, strategic partnerships and brand development.
Warren Ralls
Business & Investment Advisor
Business and investment advisor to PURE ONE Group, with deep experience in economic development, business finance and growth strategy.