Biography
Wesley Baker is the Founder and CEO of PURE ONE Group and a bestselling author, entrepreneur and experienced business leader with more than four decades of experience building, leading and scaling companies.
His career spans travel, tourism, airlines, lifestyle, AI, software, technology, commercial spaceflight and rocket development, medical devices, manufacturing, media and international business development.
Having begun his career in overseas travel in the 1980s, Wesley went on to hold senior leadership positions within the travel industry before founding and scaling multiple businesses. His extensive experience in entrepreneurship, innovation, commercial growth and international business now underpins the long-term strategy and development of PURE ONE Group.
Alongside his business career, Wesley is a bestselling author, international speaker and industry commentator. His publishing, media profile and international professional network contribute to PURE ONE's brand authority, partnerships and continued growth.
At a glance
- 40+ years of business, travel and tourism leadership
- Founder and CEO of multiple businesses
- Bestselling author
- International speaker
- Fellow of the Institute of Travel & Tourism
- Senior Member of the Institute of Directors
Role within PURE ONE Group
Wesley Baker is Founder & CEO of PURE ONE Group, the group behind our tour operations and media brands — PURE ONE Travel, PURE ONE Business, PURE Pilgrim, OCEAN FEVER and PURE Vacations.