Corporate · 24 November 2025
PURE ONE Launches MICE Division
A Major Step in Our Multi-Channel Growth Strategy PURE ONE is proud to announce the official launch of our MICE (Meetings, Incentives, Conferences & Events) division – a significant milestone in our broader strategy to b
PURE ONE is proud to announce the official launch of our MICE (Meetings, Incentives, Conferences & Events) division – a significant milestone in our broader strategy to build a diversified, experience-led global travel group.
This new product line strengthens our position in the market by providing high-quality, fully customisable corporate travel and event solutions across the UK and Europe. It reflects our long-term vision to develop multiple revenue streams across tour operations, media, retail travel, hospitality, and transport.
The MICE sector continues to rebound strongly post-pandemic, with companies increasingly investing in:
PURE ONE’s curated approach positions us to deliver emotionally resonant experiences with exceptional planning and logistics – aligning perfectly with our brand ethos of adventures with a touch of style.
Entering the MICE market diversifies our product portfolio and reinforces our long-term ambition to create a multi-vertical travel ecosystem, offering everything from FITs and group tours to corporate experiences, property, retail travel, and eventually transportation.
Our MICE programmes provide clients with:
Whether hosting senior leaders in Tuscany, planning a strategic retreat in Catalonia, or delivering a corporate event in London, our focus remains on providing elevated, memorable experiences that build relationships and strengthen teams.
The addition of the MICE division enhances our:
This launch moves PURE ONE closer to our long-term goal of becoming a full-spectrum travel group, with interconnected product lines that support one another under a unified, scalable brand architecture.
Our sales and product teams are now in active discussions with several companies interested in bespoke retreats and leadership weekends for 2026 and 2027. Additionally, we are building structured offerings designed for international clients seeking immersive European experiences.
If you have any questions or wish to discuss this development further, please reach out directly.
PURE ONE is growing fast – and the MICE division marks another major step towards the multi-brand, multi-vertical future we are building.
