
Corporate · 31 July 2025
PURE ONE Group Launches OCEAN FEVER: A New Era in Surf Travel
PURE ONE Group is proud to announce the official launch of OCEAN FEVER, a dedicated surf travel brand designed to deliver unforgettable wave-riding adventures across some of the world’s most iconic coastlines. The launch
PURE ONE Group is proud to announce the official launch of OCEAN FEVER, a dedicated surf travel brand designed to deliver unforgettable wave-riding adventures across some of the world’s most iconic coastlines.
The launch of OCEAN FEVER marks another milestone in PURE ONE Group’s mission to create specialist travel brands that connect directly with lifestyle passions. With surfing at its heart, OCEAN FEVER offers travellers everything from learn-to-surf experiences for beginners, to guided surf tours and advanced surf expeditions tailored for seasoned riders chasing their next wave.
Destinations include:
Each itinerary combines the thrill of surfing with local cultural immersion, wellness activities, and handpicked boutique accommodation – making OCEAN FEVER more than a surf trip, but a complete lifestyle experience.
Wesley Baker, CEO of PURE ONE Group, commented:
“Surfing has always been a passion for me personally, and with OCEAN FEVER we’re creating trips that speak directly to the soul of surf culture. This isn’t just about waves – it’s about connecting with people, nature, and places in a way that feels authentic and inspiring. We’re building a brand that will resonate with surfers and adventure seekers around the world.”
OCEAN FEVER offers four trip types, designed to fit different styles of surf travel:
With its launch, OCEAN FEVER becomes the surf-specialist pillar of PURE ONE Group, complementing the company’s growing portfolio of lifestyle and niche-focused travel brands, including PURE ONE Travel and PURE Vacations.
As global interest in surf tourism continues to grow, OCEAN FEVER is uniquely positioned to provide travellers with experiences that go beyond the beach – creating stories, friendships, and waves that last a lifetime.
Website: https://www.oceanfever.com



