PURE ONE Announces Strategic Partnership with Professional Surfer Ben Gravy to Accelerate Global Growth of OCEAN FEVER

A major collaboration set to position OCEAN FEVER as a leading force in global surf travel

PURE ONE has announced a major strategic partnership with professional surfer and global content creator Ben Gravy, who will join the company as both a shareholder and active participant in the growth of its surf travel brand, OCEAN FEVER.

The partnership marks a significant step forward in PURE ONE’s ambition to build OCEAN FEVER into one of the world’s leading surf travel operators over the next five years.

Ben Gravy, widely recognised as one of the most influential figures in modern surfing, brings a powerful global audience through his highly engaged social media presence across YouTube, TikTok, and other platforms. Known for his unique approach to surfing, including riding novelty waves and exploring unconventional surf locations, he has built a loyal following that spans millions worldwide.

“Ben is not just a surfer, he’s a storyteller, an innovator, and a true ambassador for the spirit of surfing,” said Wesley Baker, Founder & CEO of PURE ONE Group. “Having him join us as a shareholder and partner in OCEAN FEVER is a huge moment. Together, we are pushing the boundaries of what surf travel can become.”

Driving the Future of Surf Travel

OCEAN FEVER, PURE ONE’s specialist surf travel brand, is designed to deliver authentic, experience-led surf journeys for travellers ranging from beginners to seasoned surfers. The brand is built on a simple philosophy: surf travel should be immersive, community-driven, and rooted in real surf culture.

With Ben Gravy now actively involved in the brand, OCEAN FEVER is set to expand its global reach, product offering, and digital engagement at pace.

“Surfing is about adventure, fun, and finding waves wherever they exist,” said Gravy. “OCEAN FEVER is all about that same energy, exploring, connecting, and making unforgettable experiences. I’m stoked to be part of this and to help grow something truly special.”

A Global Platform for Growth

Beyond his influence in the water, Ben Gravy has built a successful ecosystem that includes his own surfboard range and clothing line, further cementing his position as a leading figure within the global surf community.

His ability to connect with audiences through authentic, high-energy content has made him one of the top surfing influencers in the world today.