About Us – Pure One Group

Back in 1986, nestled before the warm glow of his fireplace, the brainchild of PURE ONE, Wesley Baker, embarked on a fresh entrepreneurial journey. Having savoured the world's delights for a decade with his family and held a distinguished leadership position at Thomson Holidays - the globe's preeminent travel company - Baker had amassed a wealth of unparalleled expertise. From these humble origins, his fervour for media, blogging, lifestyle, and travel burgeoned, leading to the inception of myriad specialized lifestyle businesses and travel enterprises.

With a keen eye for opportunity and a deep understanding of the evolving needs of modern travellers, Wesley continued to shape and transform the travel landscape. Over the years, his ventures grew, driven by a commitment to providing unique, personalised experiences for those seeking more than the ordinary. As PURE ONE emerged, it reflected his lifelong passion for innovation, creativity, and a desire to connect people with the world in extraordinary ways. His journey from those early days in front of the fireplace to becoming a leading figure in the industry has been one of constant reinvention, always staying ahead of the curve and setting new standards for the future of travel.

Our lifestyle and travel offerings are crafted with care by passionate connoisseurs who possess profound knowledge of the travel industry and an authentic devotion to their craft and their beliefs.

PURE ONE

Fast forward to the present day, PURE ONE embodies the essence of a vibrant, yet humble, family-run enterprise that has blossomed into a leader in media, social media marketing, and lifestyle. With a keen focus on delivering engaging and impactful products, PURE ONE offers a tantalising array of services that cater to modern tastes and preferences.

As a dynamic player in the industry, the company has seamlessly integrated premium lifestyle blogs, thought-provoking podcasts, and innovative social media marketing ventures into its core offerings. Moreover, PURE ONE has carved a niche for itself in the travel sector, providing bespoke, quality travel experiences. PURE ONE has built a brand, a trusted legacy of delivering excellence in every venture it undertakes.

OUR PURE STRENGTH

Our media content is a product of our deep knowledge and our constant quest for understanding. We are committed to meticulously researching and comprehending every subject we pen down or cover in our podcasts and vlogs, ensuring that our audience receives insightful and well-rounded perspectives. Whether we’re delving into travel, lifestyle, or niche interests, each piece of content is crafted with the utmost attention to detail, reflecting our passion and expertise.

The social media marketing facet of our enterprise is rooted in the experience we have garnered from promoting our own blogs and travel ventures. So, when the COVID-19 pandemic compelled us to rethink our operations, it was only logical for us to offer this service to our valued clientele.

THE TEAM

Our team at PURE ONE is a dynamic and passionate group of professionals dedicated to delivering exceptional travel experiences. With diverse expertise and a shared commitment to excellence, we work together to bring you unforgettable journeys that go beyond expectations.

Wesley Baker

Founder, CEO and Visionary

Wesley, Founder and CEO of Pure One, is a recognised leader in the travel industry with over 40 years of experience in developing, scaling, and delivering exceptional travel brands. A proven entrepreneur, Wesley has successfully led numerous ventures across Travel, Tour Operators, Leisure, and Airlines. His unrivalled expertise in specialist tourism is what sets Pure One apart from the competition. Backed by an extensive network of industry partners and a solid track record of creating outstanding travel experiences, Wesley is the driving force behind Pure One’s continued success. Discover the difference that years of passion, innovation, and expertise can make in your next unforgettable journey with Pure One. He is the vintage of Pure One, always happy but professional.

Arabella Baker

Product Development Executive

Arabella, a key figure in shaping Pure One’s premium, customer-focused offerings, brings a wealth of expertise in business operations, customer experience, and strategic growth. With a strong background in travel and hospitality, Arabella has been instrumental in curating bespoke adventures that set Pure One apart. Her passion for delivering exceptional travel experiences, combined with her ability to execute innovative strategies, has played a vital role in scaling the business. With a Bachelors degree from Canterbury Christ Church University and a Master’s degree from the University of Kent, her vision and leadership continue to drive Pure One towards new heights of excellence and success. She is always smiling and loves travel!

Lauren Hoyland

Customer Service

Lauren, Customer Services at Pure One, is dedicated to delivering exceptional client experiences. With a strong background in hospitality and travel, she ensures seamless, personalised service that drives high customer satisfaction and repeat bookings. Her expertise in client relations, problem-solving, and service excellence enhances Pure One’s reputation for premium, tailored travel. Passionate about customer engagement, Lauren plays a key role in building loyalty and brand trust. We love her!

Dan Pratt

Director of Customer Experience

Dan, brings over 20 years of leadership experience in shaping exceptional customer experiences, with a distinguished career that includes senior roles within the Virgin Group. With a proven track record in driving Customer Experience strategy, service excellence, CRM, operations, marketing, team training, and business development, Dan’s expertise ensures that every touchpoint with Pure One exceeds customer expectations. His leadership consistently delivers measurable improvements in both customer satisfaction and commercial performance, making Dan an invaluable asset to the continued success and growth of Pure One. Experience the exceptional service that sets us apart – all thanks to Dan Pratt's unwavering commitment to customer excellence. He is awesome!

Jane Baker

Head of Finance and Administration

Jane, brings over 18 years of exceptional expertise in financial and administrative management. Having served as a key member of King Charles III’s (then Prince Charles) economic team within his charities, Jane’s experience spans multiple royal palaces in London, where she led high-level financial strategy. Her expertise in financial management, strategic planning, and operational efficiency ensures Pure One’s robust fiscal foundation. Jane’s meticulous approach to budgeting, compliance, and investment oversight is instrumental in driving profitability and scalability. Holding a bachelor's degree from the University of Buckinghamshire, her leadership continues to fuel Pure One’s financial success and growth.

Subash Aryal

Website Design and Manager

Subash, Pure One’s Website Design and Manager, is an expert in creating high-performance, user-friendly digital platforms. With extensive experience in web development, UX design, and SEO optimisation, he ensures Pure One’s sites, drive engagement and conversions. His expertise in maintaining seamless, scalable, and secure online experiences enhances customer interaction and booking efficiency. Subash’s innovative approach strengthens Pure One’s digital presence, making it a leader in specialist travel. We love Subash!

Ben Gravy

Co-Founder of Ocean Fever

Ben Gravy, co-founder of Ocean Fever, brings fresh and inspiring energy to the world of surf travel through both his adventurous spirit and magnetic personality. As a professional surfer, content creator, and YouTuber, Ben is not your typical pro wave chaser; he’s built a global following by embracing novelty waves and celebrating the pure joy of surfing, no matter the size or shape of the break. His deep connection to the ocean and uncanny ability to uncover surf in the most surprising places make him a natural fit for Ocean Fever’s mission. Ben is simply a cool dude and works very closely with Wesley, they both founded Ocean Fever.

Dr Bing Tian

School Groups

Bing leads the School Groups Inbound Travel division at PURE ONE with a sharp eye for detail and a visionary approach to international education travel. With his signature professionalism and strategic mindset, he is spearheading the initiative to bring school groups from China to the UK and Europe, ensuring every journey is not only seamless but deeply enriching. Bing understands the cultural nuances and academic aspirations of young travellers, and his forward-thinking leadership is laying the foundation for meaningful exchanges that go far beyond sightseeing, fostering global connections, understanding, and inspiration.