We’re thrilled to announce that Dan Pratt has joined the Pure One team, bringing with him over two decades of senior leadership experience in Customer Experience and Operations, including key roles within the Virgin Group.

Dan’s expertise spans CX Strategy, Customer Service, CRM, Marketing, Team Training, and Business Development – a powerful combination that aligns perfectly with Pure One’s mission to deliver unforgettable, seamless travel experiences to our customers. His proven track record in transforming customer journeys and leading high-performing teams will be instrumental as we continue to scale our brand globally.
At Pure One, we’re building a company that puts people and experiences first – and with Dan on board, our commitment to excellence just got even stronger. Dan’s role will be Director of Customer Experience and as Pure One grows his role will be crucial.
Welcome to the adventure, Dan!